DOMINO’S LAUNCHES OFFICIAL BRITAIN’S GOT TALENT PIZZA

T o celebrate the third year of its Britain’s Got Talent sponsorship,
pizza delivery expert, Domino’s Pizza, has launched a new pizza
created especially for this year’s series of the top ITV show.

Mexican Sizzler

The official Britain’s Got Talent pizza – the Mexican Sizzler – was
designed by 21 year old Emma Johnston from Glasgow as part of a
national competition Domino’s ran last year. Domino’s received 38,000
entries from budding pizza designers and the top three toppings were
put to the public vote.

Almost 30,000 votes were cast and Emma was crowned the winner for her
spicy combination of chicken fajita slices, crunchy tortillas, green
peppers, red peppers and jalapenos on Domino’s classic fresh dough
base with vine-ripened tomato sauce and 100% mozzarella. Emma scooped
£10,000 for her top topping and the Mexican Sizzler goes on sale today
[April 19, 2010], as the official pizza for this year’s Britain’s Got
Talent.

Robin Auld, sales and marketing director of Domino’s Pizza, said: “We
were staggered by the country’s talent for designing pizza in our
competition. Emma’s Mexican Sizzler really caught the eye (and
stomach!) of the nation and we’re delighted to launch it on our menu
in time for the new series. What better way to watch than with an
official Britain’s Got Talent pizza?”

The Mexican Sizzler – the official Britain’s Got Talent pizza – is on
sale in Domino’s stores across the country, for a limited period. To
grab a slice of the action, call Domino’s national hotline 087
12121212, order online at www.dominos.co.uk or visit your local store.

To find out more about Britain’s Got Talent, log onto www.itv.com.