Pizza loyalty scheme launched by Papa Johns

Papa Johns have launched a new pizza loyalty scheme to help encourage online sales in the US.

The pizza chain is also planning a complete makeover of its website as the company aims to increase online sales of pizza. Currently a quarter of Papa John’s pizza orders are made via their website, however with the introduction of the new revamped site, the pizza giant hopes to generate 50% of its sales online.

The new website will showcase a number of new features including a facility which forms an image of customer’s pizza as they are placing their order and tailoring their pizza to their personal preferences with different toppings and pizza base choices.

The new loyalty programme, known as Papa Points, is only available in the US initially and will award each customer one point for every $5 spent. When the customer reaches 25 points, they will be able to trade in their points in exchange for a free pizza.

The decision to launch a rewards based programme was made after the pizza chain conducted a study which found that people are more likely to part with more of their money online if they receive some kind of reward for doing so.

Papa Johns say the drive to increase online sales will not result in less people being employed in store, instead the staff will now be able to concentrate on the important business of making delicious pizza.

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