As the gaming community across the world eagerly gets their hands on the newly-released Halo 4, the pizza industry has already introduced its gourmet offering to celebrate the launch. Pizza Hut Delivery, in its second year of collaboration with Microsoft’s Xbox Halo game series, has introduced a ‘Halo 4 Stuffed Crust Pizza’ following the success of last year’s limited-edition ‘Halo Anniversary Pizza’ that proved to be a huge hit with pizza and gaming fans.
With the help of gaming blogger FlawlessClowboy, whose review of last year’s ‘Halo Anniversary Pizza’ spurred a record 30,000 YouTube views, Pizza Hut Delivery has created this year’s special and is expecting equal levels of popularity if not more for the ‘Halo 4 Stuffed Crust Pizza’. This year’s campaign is bigger and better than before and involves a bespoke microsite where pizza fans now have the chance to claim an exclusive Halo 4 Avatar and win prizes.
Customers can enjoy their limited edition ‘Halo 4 Stuffed Crust Pizza’ served in unique Halo 4 pizza boxes. But it doesn’t just end there. Pizza Hut Delivery has partnered with Microsoft to create an extensive collection of printed promotional material including voucher books, direct mail, box toppers and emails.
According to assistant brand manager at Pizza Hut Delivery, Amy Ashken, the response has been overwhelming. She said: “We have been overwhelmed with the response to our marketing partnership with Xbox and Halo 4. With so many of our customers enjoying a night in with pizza and their Xbox, this has been a perfect tie-up for Pizza Hut Delivery and we are delighted that it has generated such a positive reaction from customers.”
This year’s unique Halo tribute pizza wouldn’t have been possible without pizza fans’ input and the help of gamer and blogger FlawlessCowboy. He said: “I did a video review of last year’s pizza and, if truth be told, I thought there could have been more of a ‘Halo Experience’ for fans. This year it’s a totally different story and Pizza Hut Delivery has really gone to town!”
You can find out more about Pizza Hut Delivery’s creative ‘Halo 4 Stuffed Crust Pizza’.