Pizza Express set to open new experimental restaurant in London

Pizza Express will trial new menu ideas and services at its soon-to-be-opened Richmond restaurant

Pizza Express are set to launch a restaurant in Richmond where new ideas and dishes will be trialled before being rolled out across the other 370 Pizza Express restaurants in the UK.

Regular Pizza Express customers will note a number of new additions to the Richmond outlet when it finally opens its doors on October 21st. One of the biggest changes will be an earlier opening time as the restaurant will open for business at 8:45 in an attempt to target the breakfast trade.

A range of morning snacks have been added to the menu for this purpose including Italian pastries, mini croissants, and grape bread amongst others. Also a traditional Italian sandwich known as a po-boy will be served up. The dish is made up of hot bread, rocket, tomatoes, mozzarella and pancetta.

Another key new feature which will debut in Richmond Pizza Express is a kiosk booth which will open out directly onto the street in order to appeal to passing trade.

Monthly special pizzas will also be offered using fresh and seasonal produce. The first monthly special is a tribute to Enzo Apicella who designed the first Pizza Express restaurant and will be topped with ricotta, new potatoes, rosemary, onion and chilli.

Be the first to try the new dishes and services on offer at the brand new Pizza Express restaurant in Richmond when it opens on October 21st.

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