Domino’s Pizza was this week revealed as the highest ranking pizza company in the largest ever poll held in the UK to rate customer experience.
The survey was conducted by independent research company, Nunwood, and is the first of its kind to be done on this scale in Britain. 5,500 people were questioned as part of the study which sought to gain a snapshot of customer experiences of leading brands.
Domino’s Pizza was ranked 16th in the poll overall, making it the highest placed pizza company in the league table. The overall winner of the Customer League Experience Table, which rated 170 brands in total, was the internet based company, Amazon.com.
The study is the first in the UK to assess consumer experiences of leading brands on this scale, making it a very important piece of research for all of the companies involved.
Domino’s are thrilled to have been placed so highly in the independent review, as Chris Moore the Chief Executive of Domino’s Pizza said this week, “We pride ourselves on not just delivering great tasting, piping hot pizza but fantastic customer service too.” Mr Moore added that Domino’s has introduced a number of new features over the last year to enhance customer experience including the iPhone app, and the online pizza tracker.