Wednesday, July 10, 2013

Domino’s sponsoring ITV’s Off Their Rockers

off their rockersA brand new prime-time comedy show started last night on ITV1, and it’s being sponsored by Domino’s. The outrageous hidden-camera entertainment programme, called Off Their Rockers, features fearless old aged pensioners and senior citizens carrying out brazenly funny pranks, stunts and sketches to dupe and surprise the unsuspecting general public. The Rockers, as they’re known, hit the streets of Britain to confuse, tease and flabbergast passers-by in hilarious, saucy and totally extraordinary set-ups. Stunts have so far included a nun wreaking havoc on a mobility scooter and an enquiry about a vajazzle. The Domino’s sponsorship started from yesterday.

Simon Wallis, sales and marketing director at Domino’s said: “It’s such a fun show and is a great fit for our brand – pizza and laughs – the perfect Sunday evening before the working week begins again. We’ve developed a good working relationship with ITV, which has an impressive track record for prime time family entertainment.”

The last ITV show Domino’s sponsored was the hit celebrity show Splash in January, where several famous faces were taught to dive by Olympic diving champion Tom Daly. Each week a different set of celebrities had to show off their newly learnt skills in a live show, and would go through to the next round based on viewers’ votes and judges’ scores. The leading Pizza company has a track record of supporting peak-time family shows – it has also previously sponsored Red Or Black? and Britain’s Got Talent.

The sponsorship package for Off Their Rockers was negotiated by ITV Commercial and Arena Media on behalf of Domino’s Pizza, with the sponsorship idents created by Iris-Worldwide.

Domino’s Pizza is the UK’s leading player in the pizza delivery industry, and opened its first store in Luton in 1985. It now has 810 stores across the UK, Ireland, Germany and Switzerland.

Catch Off Their Rockers every Sunday night on ITV 1 at 7:30pm.

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