As part of Domino’s Pizza’s latest multimedia advertising campaign to promote the launch of its new lunchtime menu, the pizza chain joined forces with internet video site, YouTube to help get the message across.
Domino’s Pizza advertised its new lunchtime menu across a range of media including radio, TV and internet videos for a far reaching effect. It was anticipated that the YouTube takeover ad would enable Domino’s to further strengthen their foothold in the 18-34 age group.
As part of the new lunch menu at Domino’s Pizza customers can choose from a range of tasty freshly baked subs. With 6 different ciabattas to choose from and a wide selection of fillings, Domino’s aims to offer its customers a versatile and exciting range of menu choices.
The YouTube ad aired earlier this month over a full weekend and used a system known as Quick Launch which enables companies to use existing videos and links on the site to create the new advert. Not only is this extremely cost effective for big brands, it’s also a very effective means by which to target potential new customers as the ad appears on the mast head of the site for maximum exposure.
The Domino’s Pizza lunchtime menu is now in full swing, so get down to your local store now and try the freshly made subs for yourself.