Wednesday, March 6, 2013

Domino’s Pizza to open its first store inside Tesco

October 13, 2011 by Ian  
Filed under All News, Domino's Pizza, General News

Domino’s Pizza will unveil its first ever store-within-a-store when its new pizza outlet is launched from the Tesco extra supermarket in Dudley next week. The opening will mark the first time a Domino’s takeaway outlet has operated from inside a supermarket.

The new Domino’s Pizza branch will offer a “ready to go” option which is designed to tempt Tesco shoppers into picking up a freshly cooked takeaway pizza as they leave the store. In addition to this new menu option, pizzas can also be ordered through the traditional methods, via telephone, online and using the new mobile applications, with pizzas available for in store collection and also delivery.

Domino’s believe the new store opening within a Tesco supermarket presents the company with a “unique opportunity” to further expand the home pizza delivery provider’s customer base, and also target a new market.

As well as enabling Domino’s to reach out to new customers, the introduction of a pizza outlet in the Tesco store will also help the supermarket chain in its continued “price war” with rival stores.

From October 17th, Domino’s will be serving up freshly made pizzas from their new position inside Tesco in Dudley, in the Midlands. The new outlet will also create 15 new jobs in the area.

If the Domino’s Pizza branch inside Tesco extra Dudley proves popular with shoppers, the pizza and supermarket giant may look to develop this unique partnership in other areas across the UK.

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