Sunday, January 15, 2012

Domino’s Pizza reports boost in sales for last quarter of 2011

January 5, 2012 by Tony  
Filed under All News, Domino's Pizza, General News

Domino’s Pizza ended 2011 on high reporting a boost in sales to end the last quarter of the year. With Brits eager to save money ahead of the costly festive season, Domino’s cashed in on customer’s preference to stay in and eat rather than dine out.

Figures released by the leading home pizza delivery company showed that in the fourth quarter of 2011 and the last 13 weeks leading up to Christmas, Domino’s stores in the UK that have been open for more than 12 months showed a 3.6% increase in like-for-like sales compared to the previous year.

As well as reporting a healthy boost in sales to end the year, Domino’s Pizza also succeeded in expanding its empire further in the UK with the launch of 62 new stores throughout the country and plan to open a similar number in the coming year. This brings the UK’s number of Domino’s Pizza stores to 726 stores in Britain.

Overall comparable sales for the year were up by 3% with Domino’s benefitting further from the economic downturn and the eating habits of the nation as more and more people opt to order a takeaway than dine out at a restaurant. Value for money deals at Domino’s such as the Two for Tuesday offer and Buy One Get One Free deals have also helped the pizza grow revenue.

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