Saturday, January 21, 2012

Domino’s Pizza report £1 million daily online sales

January 13, 2012 by Michelle  
Filed under All News, Domino's Pizza, General News

Domino’s Pizza’s popularity shows no signs of waning as the company recently revealed that their online sales regularly top £1 million a day. The increased usage of smart phones and the success of the Domino’s Pizza app has been credited with helping the home pizza delivery provider achieve these impressive sales.

Shares for Domino’s are 6% higher compared to the same time last year, after the pizza provider announced their full year profits for the company would be in line with market expectations, which currently stands at £42.2 million.

Strong sales in the run up to Christmas helped Domino’s achieve impressive full year figures with the home pizza delivery provider reporting total orders of £145 million in the 13 weeks leading up to Christmas, £53.1 million of which were online sales. The figures are 9.5% higher compared to the same period 12 months previously.

Saturday night TV shows, such as the X Factor and Strictly Come Dancing, helped keep people at home on the weekends and ordering pizzas, which helped boost sales figures for Domino’s further. The economic downturn is still having an effect on the dining habits of Brits as many choose the cheaper option of a takeaway on the sofa as opposed to a night out in a restaurant.

Domino’s new Chief Executive says the business will be looking forward to 2012 with optimism, with plans to nurture growth further with the development of new products and the introduction of Domino’s branches in new locations.

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