The online service offered by home pizza delivery giant Domino’s Pizza has helped boost sales by 40% this year, with a 69% rise in orders taken via their website in the last quarter of this year.
Global pizza delivery chain, Domino’s Pizza, first started taking online orders online back in 1999. In an attempt to enhance its success via online sales, in April of this year Domino’s revamped their website and launched a new look site dominos.co.uk. The new site allows customers to send their orders online to their nearest store by typing in their postcode.
The move has certainly had the desired effect with Domino’s Pizza reporting £33 million in online sales so far this financial year, which is an increase from £19.6 million for the same time 12 months ago.
Buoyed by the rising online sales, and strong trading via its 600 stores in the UK, analysts are predicting pre-tax profits for the financial year of between £33.5 million – £36.6 million for Domino’s Pizza.
The pizza chain’s expansion plans are also helping to keep sales high. The company has opened 16 new stores across the UK in the last quarter, compared to 7 new stores during the same period last year.
The latest Domino’s Pizza store to open its doors is in Pontyclun, South Wales. The Domino’s Pizza outlet in Pontyclun is due to celebrate its grand opening this coming Monday on October 4th.
Domino’s say they are extremely confident of meeting their target of opening 55 new stores in the UK by the end of the year.