Sunday, December 5, 2010

Domino’s Pizza in Pontyclun gears up for its grand opening with Ferrari and Ryan Jones

Domino’s Pizza in Pontyclun is hours away from opening the doors to its brand new store, and to ensure the message gets out loud and clear across South Wales, a luxury Ferrari covered with Domino’s branding will be touring the area.

The new Domino’s Pizza Pontyclun store has had a luxury Ferrari Spyder 360 vinyl wrapped with a giant logo on the bonnet and Domino’s branding on the rear of the vehicle. Vinyl wrapping vehicles for advertising purposes is a strategy many businesses employ, however this kind of branding is usually seen on vans on buses, never top of the range luxury Ferrari’s.

The use of the speedy sports car in Domino’s Pizza Pontyclun’s advertising campaign is a deliberate choice. The new pizza outlet wants to send out the message that they provide the fastest pizza delivery service in the whole of the South Wales area (without speeding), as one of the speediest modes of transport around, the Ferrari seemed the perfect choice to help advertise the new pizza outlet’s goal.

Domino’s Pizza in Pontyclun is due to celebrate its official launch on Monday October 4th where the Welsh international rugby union rugby player, Ryan Jones who plays for the Ospreys, will open the doors to the public. So if you live in the South Wales area, get down to the new pizza store to be the first to sample the delicious freshly made pizzas on offers. Plus the official Domino’s Ferrari will be unveiled for the very first time at the grand opening, so for the chance to get up close to the one-of-a-kind sports car, get down to Pontyclun this Monday.

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