Chicago Town have launched a brand new pizza to coincide with the launch of the new series of the hit ITV1 show, The X Factor.
The new series is already hitting our screens on a Saturday night as the auditions stages get underway across the country. Chicago Town have unveiled a limited edition pizza to celebrate the return of the talent show which is now in its seventh series.
As well as offering a new recipe pizza, Chicago Town’s limited edition pizza provides consumers and fans of the X Factor with the chance to win tickets to the show’s live finals with a pair of tickets being given away every week in October.
If you’re not lucky enough to nab yourself a couple of tickets, don’t despair, as Chicago Town are also offering pizza lovers the chance to grab a load of other prizes including karaoke systems, Chicago Town pizza making kits, and also discount vouchers.
The new X Factor pizza launch is being supported by a huge marketing campaign estimated to cost £2 million. This includes a high profile television advertising strategy and also a online social media drive.
The Facebook Party Planner app invites Chicago Town pizza fans to throw a party at their home on a Saturday night to enjoy the X Factor along with the limited edition pizza. One of those participants will win the ultimate Saturday night party which will include a personal appearance from one of last year’s X Factor finalists in their living room.
So if you love pizza, and you love the X Factor, Chicago Town’s latest offer may be just up your street.