Monday, January 10, 2011

Domino’s Pizza orders made via iPhone app on the rise

January 5, 2011 by Michelle  
Filed under All News, Domino's Pizza, General News

Domino’s Pizza are riding high after it was revealed that their new iPhone app has helped boost profits over the course of the last year with a third of all pizza orders now being made via the app.

Statistics revealed this week found that during the last 13 weeks until December 26th, orders made via the Domino’s iPhone app jumped by 69% worth a total of £128 million over the course of the year.

Buoyed by the runaway success of the iPhone application which allows customers to customise and place their order through their phone, the international pizza delivery company are developing a similar application for Android phones.

The chief executive for Domino’s, Chris Moore, said the leading pizza delivery company is about to deliver very healthy profits for the year 2010 which will exceed market forecasts.

The strong trading of Domino’s throughout 2010, and over the last few months in particular, is having a knock-on effect on the company’s share prices which are currently at an all-time high.

Takeaway providers such as Domino’s have benefited during the downturn as customers have opted to eat at home instead of going out to a restaurant as the credit crunch continued to bite. The snowy weather conditions at the end of last year, and also the popularity of the X-Factor also had a positive effect on Domino’s as more and more people chose to stay at home and order a takeaway.

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