Wednesday, September 21, 2011

Pizza Express invite customers to send in their pizza recipes

August 28, 2010 by Michelle  
Filed under All News, General News, Pizza Express

Pizza Express are calling on their loyal customers to send in their imaginative pizza recipes with the best one received winning a £5,000 prize and a place on the pizza chain’s menu.

Whether you have a secret family recipe that you’d like to share with the pizza chain, or an idea for a different kind of base, or just a unique pizza topping combination, Pizza Express want to hear from you. Candidates can enter either by completing a form on the company’s website, or by picking up an application form in store.

The winning recipe must overcome a serious of rigorous tests before it can receive the Pizza Express seal of approval. Head chef of 29-years, Antonio Romani will scrutinise the pizza, and if it passes this test, it will then face its toughest test in front of a panel of judges made up of food critics, chefs and pizza lovers.

Pizza Express came up with the idea of inviting their customers to submit their own suggestions for pizza recipes for their new menu after noticing increasing numbers of diners at their restaurants mix and matching different toppings and bases to create a pizza tailored to their personal taste.

The closing date for entries is September 13th. The winner will receive a £5,000 cash prize and see their pizza included on the Pizza Express menu.

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